On July 18, in Hong Kong, SF Supply Chain and Modula!

A remarkable signing ceremony came to a successful close!

Industry Giants Join Forces to Shape the Logistics Blueprint

SF Supply Chain, as a key part of SF’s strategic layout in the Asia-Pacific region, operates across the Hong Kong and Macau Special Administrative Regions. Using these areas as a hub to reach surrounding regions, it has cultivated strong market presence and offers efficient supply chain solutions. With continued focus on sectors such as e-commerce, cold chain, and cross-border logistics, SF Supply Chain plays a pivotal role in advancing logistics development in the Asia-Pacific.

Modula, a global leader in vertical lift module solutions, is committed to providing businesses with efficient, simple, and scalable warehouse management experiences. Its solutions are widely applied across industries, helping enterprises optimize storage space, reduce costs, and enhance efficiency.

01
Registration and Opening Speeches

At 10 a.m., guests began arriving and registering. The event site was buzzing with excitement.

ChakTong Lee, Director of Operations, Hong Kong & Macau Region, SF Supply Chain, and Miguel Fabra, Managing Director of Modula Asia Pacific, delivered opening speeches.

ChakTong Lee stated that this collaboration is a key move in SF Supply Chain’s warehouse automation strategy and will help upgrade services and strengthen competitiveness.

Miguel Fabra emphasized that the cooperation will leverage both parties’ strengths to explore new opportunities and establish new industry benchmarks.

02
Signing Ceremony and Celebration

Representatives from both parties signed an MOU (Memorandum of Understanding), followed by a symbolic roast pig carving celebration, signifying a successful and smooth collaboration.

03
Trend Sharing and Discussion

During the post-signing trend sharing session, Melissa Ng, Regional Sales Director of Modula, delivered a speech titled “Warehouse and Supply Chain Innovation: Best Practices for Improving Efficiency, Accuracy, and Productivity.”

She pointed out that the development of the global economy and the rise of e-commerce present both challenges and opportunities for logistics and warehousing. Automation, digitization, and intelligent technologies are inevitable industry trends. Modula’s vertical lift module solutions can help enterprises quickly transform and upgrade.

04
Smart Warehousing Demonstration

The Modula technical team conducted a live demonstration of the full operating process of the vertical lift module (VLM): from accurate picking to efficient inbound and outbound operations. This series of intelligent processes gave guests a direct experience of the significant advantages of automated warehousing in terms of efficiency and space utilization.

About the Cooperation Between Modula and SF Supply Chain

Modula and SF Supply Chain have already successfully implemented multiple projects worldwide. This signing event in Hong Kong marks a key step in their strategic cooperation in the Asia-Pacific market.

Looking ahead, the two parties will focus on the digital transformation of logistics and warehousing, working together to build a smart, green, and sustainable modern supply chain ecosystem.